We couldn’t have timed the launch of our Wikipedia monitoring service WikiAlarm better. This week the mainstream media has been embarrassed after quotes they published in an obituary were revealed as a hoax. “When I die there will be a final waltz playing in my head,” Oscar-winning French composer Maurice Jarre once said, according to several newspapers reporting his death in March. However, the quotation was invented by an Irish student who posted it on the Wikipedia website in a hoax designed to show the dangers of relying too heavily on the Internet for information. Shane Fitzgerald made up quotes and entered them on Wikipedia — an encyclopedia edited by users — immediately after Jarre’s death was first reported on March 30. The Guardian also had to edit the content of their obituary. Imagine if somebody had written some fake information about a company and lots of newspapers published it? Anybody with a Wikipedia page needs to monitor it every single day because these events are all too common. You can get our blog posts delivered for free by email every day – simply add your email address to the box below or alternatively grab the RSS feed . Read some similar posts Daily Mail fails to understand Google Bombing Google Rakes In Visitors From Hoax Marketing Pizza Hut changing to Pasta Hut. Real or hoax marketing? Study reveals the mainstream media should link out more Turning your blog into a news source Published in: Social Media | | | | |

We are pleased to announce that a new free service called launches today! Journalists and bloggers are sourcing information from Wikipedia every day and yet the information on pages about companies is often added by somebody totally unconnected with the brand. Imagine if your competitor was to edit your Wikipedia page to say your company had been involved in some kind of illegal activity. What if this information wasn’t spotted for months? Most large brands, celebrities & politicians have Wikipedia pages and until now there hasn’t been a way to easily monitor changes to these pages. Wiki Circularity Interestingly Ali G was the first victim of wiki circularity. A phrase first used by Will Critchlow from Distilled Wiki Circularity is the “self fulfilling prophecy” of the Web 2.0 world and works as follows: A competitor or upset former customer edits your Wikipedia page to say something bad about your company. Left unedited for a few weeks the information is picked up by a lazy blogger or journalist doing research for a story. The story then appears on a well known blog or website & the author doesn’t mention they researched the story on Wikipedia When you find the inaccurate article and try to edit the information on Wikipedia you find that the Wiki moderators refuse to remove it To add insult to injury the Wikipedia page is updated to include a link referencing the inaccurate blog or newspaper article Wikipedia editors normally rely on the reputation and accuracy of the media when they are deciding on the content of a page. This becomes a big problem when journalists and bloggers are using Wikipedia to research stories. Sign up to today and protect your brand on Wikipedia You can get our blog posts delivered for free by email every day – simply add your email address to the box below or alternatively grab the RSS feed . Read some similar posts Papering over the cracks with rel=canonical Why the Million dollar Wiki is a bad idea First Day of Summer 21 June – Find out more Blogicon Wordpress beta testers required – a self hosted avatar for your blog Published in: Social Media | | | | |