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There is a lot of talk about keywords on the Internet. Why are keywords so important? How can they get targeted traffic to your site? What is the role that they play when they are in a website? Here are a few different things about keywords and how they can help a website to get targeted traffic. 1. Keywords help visitors find your site When someone types in something that they are looking for, they are typing in a keyword or a keyword phrase. The more keywords that are in a website, the better chance the site is going to be found by the people who are looking for that information or product. That is the first way that keywords help with bringing a site targeted traffic. 2. Keywords help set a site apart from others There are a lot of sites out there that offer all kinds of products. But not all of the products are alike. When a person has something for sale, like dark chocolate candy, they don’t want people coming to their site who don’t like chocolate candy. They want to appeal only to those who are going to buy the dark chocolate and not look for something like white chocolate instead. That’s why it’s important to have keyword phrases in your website as well as keywords. This allows people who are looking for dark chocolate candy to find your site. It’s a good idea to talk with a professional about helping to get your website search engine optimized. There are people who know about how to make a website stand out from the others and to get the people who are interested in your products to your site. They know how to use words and put them together in a way so that visitors understand what your site is about and will get the information they need. Bookmark to: Hide Sites