Before you decide on an Internet advertising service , there are a few things that you should figure out so that you have all of the information that you need to send to them. You should take a look at your business and go through the following items. 1. What type of business do you have? You need to sit down and figure out what type of business you have. This is something that is important for the Internet advertising service to know, because there are different strategies for different types of businesses. 2. Who is your target audience? Like there are different types of advertising for different types of businesses, there are also different types of advertising for different target audiences. There are different ones for products for women, children, men, teenagers… so this is something that you are going to want to let the service know. 3. What is your budget? You will want to sit down and figure out how much money you can spend on the Internet advertising service so that they can figure out a marketing strategy that is going to work for you. Most Internet advertising services can work with any budget, so you should be able to find one no matter how much or how little you are able to spend. 4. What do you want to accomplish? What is it that you want to accomplish with the Internet advertising service? Do you want to have better copy? Do you want to have more visitors? Do you want to have more links to your website? Research the different kinds of things that you can do and see what you think might work for you. 5. How long do you want them to work for you? This will go along with how much you have budgeted for advertising, but you should figure out how long you want them to work for you. This is another thing that you should let the company that you choose know. Once you have all of the information that is listed here, you are going to meet with someone from an Internet advertising agency. When you have this information ahead of time, it will make the agency better prepared to meet your needs and know how to serve you. It will also save time and allow them to start mapping out a plan of action more quickly, so that you can start driving traffic to your website. Bookmark to: Hide Sites
Google has a remarkable aspect to its algo these days. That’s the phenomena where a website either ranks for terms or it doesn’t. And we’re not talking about hardcore competitive terms, either. For lack of a better term, it looks like “Trustrank” comes into play when a website loses it’s rankings. First you need to check a few things. 1) Do you still have pages indexed in Google? If not, you’re likely banned. If the site command shows nothing, you have probably been dropped from their index. 2) Do you rank for your own unique domain name? If you don’t, you likely have incurred a penalty. It’s not severe enough to keep you completely out of the index, and can probably be fixed on its own. But if you still rank for your own domain name and you have plenty of indexed pages and incoming links, the problems gets a bit murkier. Add in the fact you may even have “sitelinks” to your website and the situation is downright cloudy. “Domain trust”, “authority,” and “TrustRank” are all concepts that explain away the symptoms, but with no official word from Google, it’s all speculation. In any event, I witnessed this phenomena again on 4/8/2009. Something “removed the filter” from one of my websites and a massive amount of long tail traffic returned to the logs. By the 12th it was gone again. To me that looked like Google did some testing of user data signals and shit-canned the results for further study. Of course it could be something unrelated. Since I’m not privy to Google’s internal thinking, I can simply guess. I have to admit that “All or nothing” form or ranking certainly does appear Draconian.