We are pleased to announce that a new free service called WikiAlarm.com launches today! Journalists and bloggers are sourcing information from Wikipedia every day and yet the information on pages about companies is often added by somebody totally unconnected with the brand. Imagine if your competitor was to edit your Wikipedia page to say your company had been involved in some kind of illegal activity. What if this information wasn’t spotted for months? Most large brands, celebrities & politicians have Wikipedia pages and until now there hasn’t been a way to easily monitor changes to these pages. Wiki Circularity Interestingly Ali G was the first victim of wiki circularity. A phrase first used by Will Critchlow from Distilled Wiki Circularity is the “self fulfilling prophecy” of the Web 2.0 world and works as follows: A competitor or upset former customer edits your Wikipedia page to say something bad about your company. Left unedited for a few weeks the information is picked up by a lazy blogger or journalist doing research for a story. The story then appears on a well known blog or website & the author doesn’t mention they researched the story on Wikipedia When you find the inaccurate article and try to edit the information on Wikipedia you find that the Wiki moderators refuse to remove it To add insult to injury the Wikipedia page is updated to include a link referencing the inaccurate blog or newspaper article Wikipedia editors normally rely on the reputation and accuracy of the media when they are deciding on the content of a page. This becomes a big problem when journalists and bloggers are using Wikipedia to research stories. Sign up to WikiAlarm.com today and protect your brand on Wikipedia You can get our blog posts delivered for free by email every day – simply add your email address to the box below or alternatively grab the RSS feed . Read some similar posts Papering over the cracks with rel=canonical Why the Million dollar Wiki is a bad idea First Day of Summer 21 June – Find out more Blogicon Wordpress beta testers required Blogicon.org – a self hosted avatar for your blog Published in: Social Media | | | | |

In a couple of weeks time I will be speaking at SMX London on the “Blow Your Mind Link Building Techniques” panel alongside some of the biggest names in the industry. The session is going to be one of the most hotly anticipated at the event and if you want to attend you need to get your tickets bought as soon as possible. Speaking on the panel will be Rand Fishkin , Lyndon Antcliff , Pete Wailes & myself. The conference runs on 18 & 19 May, 2009 and my session is 9 – 10.15 on day 2. Here is a teaser of what to expect from the session: Blow Your Mind Link Building Techniques – Want to learn how to build a database of high-value link acquisition targets? Want to know how to get on the radar of nonprofits, government and university departments and compel them to give you some of that sweet, authoritative link love? Want to learn the most coveted secrets to “buying” the links the engines would never consider a “paid link?” This, along with non-traditional link sources, linking strategies are covered in the session. Later on the same day is the famous “Give it up” session with Dave Naylor , Will Critchlow , Rob Kerry & Mikkel deMib Svendsen which should be excellent as well. Give It Up! – No more secrets time. In this session, our panel of noted SEOs all share some of their favorite and largely overlooked SEO tips. Then we turn to the audience for more sharing. Attendees vow not to blog what’s discussed for the now traditional 30 day waiting period. Search reps in the audience agree to a 30 day delay in fixing any loopholes, too — or give up their own secret. You can get our blog posts delivered for free by email every day – simply add your email address to the box below or alternatively grab the RSS feed . Read some similar posts London 2012 Olympic Games Marketing, SEO & LAMP Developer Jobs in London & Moscow Thanks Google, I’m going to build a web directory Is telling Google you buy links a bad idea? What you need to know about SEO in 2009 Published in: Search Engine Optimisation | | | | |