Welcome to My Blog and thank you for visiting! You’ll discover some useful tools and nuggets while you browse. I hope you enjoy my ‘7 Secrets to Marketing Effectively’ guide. I included the beach theme in my guide because that’s where I spend my 7 vacations a year, but You don’t  have to be on a beach to put these marketing tips to good use.

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Most people think about getting more traffic to their website through links posted to websites, forums, and other places. But although those are popular ways to build traffic to a website, they are not the only ways. Here are some other ideas:

1. Make another website that is full of content

In order to get more people to their website, some people build a second website for which they write articles and post them. These articles are about the subject of the other website. For example, if the original website is about jewelry, the second website can have articles on about different kinds of gemstones and how to care for them. In the articles, the person can link to their other website.

2. Put articles on an existing site

If a person doesn’t want to build another webpage, they can add a page to their website. This gives the visitor more information about the different items on the website. If they have a website that sells different types of candles, they can write articles about different types of candles and then link them to the sales page. Because this type of article is attracting people who are interested in the topic, you may find that they are going to be willing to buy items from the website. It also shows that you are very knowledgeable about the products and that people are having their questions answered before they ask them.

3. Article submission sites

Another great place to get traffic to your website is to write articles that pertain to your subject and post them to article directories. The website can be linked in your article as a reference and, unlike link exchanges, you don’t have to post it on your own website. As has been shown, articles and the written word help a lot when someone is trying to get more traffic to a website. That is one reason why copywriting services are so big – the people who write articles know what a powerful tool the written word is.

Twitter Search is undergoing some interesting changes under the direction of Santosh Jayaram the former VP of Search Quality at Google. The most exciting change is that Twitter is going to start crawling the content of links posted to index the content of the destination pages as well as the text in the tweet. They are also looking at my suggestion about ranking results based on the reputation & relevance of users. Twitter Search will also get a reputation ranking system soon, Jayaram told me. When you do a search on a “trending” topic (a topic that is so big it gets its own link in the Twitter.com sidebar), Twitter will take into account the reputation of the person who wrote each tweet and rank search results in part based on that. We’ve always known that search is key to Twitters revenue and these changes would probably make it the second most important search tool after Google. That’s massive. You can get our blog posts delivered for free by email every day – simply add your email address to the box below or alternatively grab the RSS feed . Read some similar posts Follow me on Twitter Join Twitter now or regret it forever 4 Awesome New SEO Jobs Twitter has a serious duplicate content problem Twitter isn’t selling links Published in: Search | | | | |

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Twitter Search is about to become awesome

Before you decide on an Internet advertising service , there are a few things that you should figure out so that you have all of the information that you need to send to them. You should take a look at your business and go through the following items. 1. What type of business do you have? You need to sit down and figure out what type of business you have. This is something that is important for the Internet advertising service to know, because there are different strategies for different types of businesses. 2. Who is your target audience? Like there are different types of advertising for different types of businesses, there are also different types of advertising for different target audiences. There are different ones for products for women, children, men, teenagers… so this is something that you are going to want to let the service know. 3. What is your budget? You will want to sit down and figure out how much money you can spend on the Internet advertising service so that they can figure out a marketing strategy that is going to work for you. Most Internet advertising services can work with any budget, so you should be able to find one no matter how much or how little you are able to spend. 4. What do you want to accomplish? What is it that you want to accomplish with the Internet advertising service? Do you want to have better copy? Do you want to have more visitors? Do you want to have more links to your website? Research the different kinds of things that you can do and see what you think might work for you. 5. How long do you want them to work for you? This will go along with how much you have budgeted for advertising, but you should figure out how long you want them to work for you. This is another thing that you should let the company that you choose know. Once you have all of the information that is listed here, you are going to meet with someone from an Internet advertising agency. When you have this information ahead of time, it will make the agency better prepared to meet your needs and know how to serve you. It will also save time and allow them to start mapping out a plan of action more quickly, so that you can start driving traffic to your website. Bookmark to: Hide Sites

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Things to Consider Before Choosing an Internet Advertising Service

In a couple of weeks time I will be speaking at SMX London on the “Blow Your Mind Link Building Techniques” panel alongside some of the biggest names in the industry. The session is going to be one of the most hotly anticipated at the event and if you want to attend you need to get your tickets bought as soon as possible. Speaking on the panel will be Rand Fishkin , Lyndon Antcliff , Pete Wailes & myself. The conference runs on 18 & 19 May, 2009 and my session is 9 – 10.15 on day 2. Here is a teaser of what to expect from the session: Blow Your Mind Link Building Techniques – Want to learn how to build a database of high-value link acquisition targets? Want to know how to get on the radar of nonprofits, government and university departments and compel them to give you some of that sweet, authoritative link love? Want to learn the most coveted secrets to “buying” the links the engines would never consider a “paid link?” This, along with non-traditional link sources, linking strategies are covered in the session. Later on the same day is the famous “Give it up” session with Dave Naylor , Will Critchlow , Rob Kerry & Mikkel deMib Svendsen which should be excellent as well. Give It Up! – No more secrets time. In this session, our panel of noted SEOs all share some of their favorite and largely overlooked SEO tips. Then we turn to the audience for more sharing. Attendees vow not to blog what’s discussed for the now traditional 30 day waiting period. Search reps in the audience agree to a 30 day delay in fixing any loopholes, too — or give up their own secret. You can get our blog posts delivered for free by email every day – simply add your email address to the box below or alternatively grab the RSS feed . Read some similar posts London 2012 Olympic Games Marketing, SEO & LAMP Developer Jobs in London & Moscow Thanks Google, I’m going to build a web directory Is telling Google you buy links a bad idea? What you need to know about SEO in 2009 Published in: Search Engine Optimisation | | | | |

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Blow Your Mind Link Building Techniques – SMX London