» Leads

$4.42 per lead in profit that YOU generate? Seriously?

admin — Fri, 03 Jul 2009 04:17:33 +0000

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Using the Written Word to Build Traffic

admin — Fri, 15 May 2009 00:48:55 +0000

Most people think about getting more traffic to their website through links posted to websites, forums, and other places. But although those are popular ways to build traffic to a website, they are not the only ways. Here are some other ideas:

1. Make another website that is full of content

In order to get more people to their website, some people build a second website for which they write articles and post them. These articles are about the subject of the other website. For example, if the original website is about jewelry, the second website can have articles on about different kinds of gemstones and how to care for them. In the articles, the person can link to their other website.

2. Put articles on an existing site

If a person doesn’t want to build another webpage, they can add a page to their website. This gives the visitor more information about the different items on the website. If they have a website that sells different types of candles, they can write articles about different types of candles and then link them to the sales page. Because this type of article is attracting people who are interested in the topic, you may find that they are going to be willing to buy items from the website. It also shows that you are very knowledgeable about the products and that people are having their questions answered before they ask them.

3. Article submission sites

Another great place to get traffic to your website is to write articles that pertain to your subject and post them to article directories. The website can be linked in your article as a reference and, unlike link exchanges, you don’t have to post it on your own website. As has been shown, articles and the written word help a lot when someone is trying to get more traffic to a website. That is one reason why copywriting services are so big – the people who write articles know what a powerful tool the written word is.

Follow Up With Prospects at 4:00am!

admin — Sat, 28 Mar 2009 20:38:12 +0000

What follow up method really works?

Following up with each lead individually, multiple times, but at set intervals, and with pre-written messages, will dramatically increase sales! Others who use this same technique confirm that they have all at least doubled the sales of various products! In order to set this system up, though, you need to do some planning.

First, you’ll need to develop your follow up messages. If you’ve been marketing on the Internet for any length of time, then you should already have a first informative letter. Your second letter marks the beginning of the follow up process, and should go into more detail than the first letter. Fill this letter with details that you didn’t have the space to add to the first letter. Stress the BENEFITS of your products or services!

Your next 2-3 follow up messages should be rather short. Include lists of the benefits and potential uses of your products and services. Write each letter so that your prospects can skim the contents, and still see the full force of your message.

The next couple of follow up messages should create a sense of urgency in your prospect’s mind. Make a special offer, giving him a reason to order NOW instead of waiting any longer. After reading these follow up messages, your prospect should want to order immediately!

Phrase each of your final 1 or 2 follow up messages in the form of a question. Ask your prospect why he hasn’t yet placed an order? Try to get him to actually respond. Ask if the price is to high, the product isn’t the right color or doesn’t have the right features, or if he is looking for something else entirely. (By this time, it’s unlikely that this person will order from you. However, his feedback can help you modify your follow up letters or products, so that other prospects will order from you.)

The timing of your follow up letters is just as important as their content. You don’t want one prospect to receive a follow up the day after he gets your initial informative letter, while another prospect waits weeks for a follow up!

Always send an initial, informative letter as soon as it is requested, and send the first follow up 24 hours afterwards. You want your hot prospects to have information quickly, so that they can make informed buying decisions!

Send the next 2-3 follow up messages between 1 and 3 days apart. Your prospect is still hot, and is probably still shopping around! Tell him about the benefits of your products and services, as opposed to your competitors’. You will make the sale!

Send the final follow up messages later on. You certainly don’t want to annoy your prospect! Make sure that these last letters are at least 4 days apart.

Following up effectively seems complicated, but it doesn’t have to be! So many potential customers are lost because of poor follow up – don’t you want to be one of the few to get it right?

Thanks to autoresponder software, the task of following up with prospects has been made a lot easier.
For more information on the most effective automated follow up method and software (the one used by me and almost every TOP EARNER marketing online), click on this link: Automated Follow-ups!