Amway – The Grand Daddy of All MLMs

I’ll never forget the day I received an invitation from a dorm buddy to attend a special meeting for some friends at his off- campus home. Nothing was ever mentioned about Amway or the actual business.

He was kinda mysterious about it,.. said  it was invitation only. When asked for more info on the nature of the meeting, he would only say it had to do with making money.

At his home that night, we eventually saw the business presentation now seen by countless thousands known as the Amway Opportunity.  None of us that attended the meeting ever joined or did anything with the information we learned about that night. But for me, a seed was planted that would later evolve into a spark of entrepreneurship that would influence me for years to come.

So,  that was decades ago, and 1000’s of people today are still getting invitations to attend a mysterious meeting at the home of a friend or a hotel conference room. The Amway things is still alive today after 50 years of existence. It is in fact the founding father for hundreds of home business models and mlm companies that have grown since it’s inception.

So let’s take a look at the Amway business to see how this phenomena came to be.

Based in Ada, Mich., Amway is a worldwide leader in direct selling, with more than three million Independent Business Owners (IBOs) in over 80 countries and territories around the world. Amway was founded in 1959.

The Amway Corporation is a world leader in the MLM or multi-level marketing industry. The Company’s longevity, stability and global reach are unparalleled. With it’s home based business model, Amway Corporation has been offering people a business opportunity of their own. Amway Corporation operates in more than 80 countries and territories, and has never closed the door of opportunity in any market once it has opened in that marketplace.

Amway North America serves Independent Business Owners in the U.S., Canada, Puerto Rico, and various trust territories and independent island nations in the Pacific and Atlantic Oceans and Caribbean Sea.

Like all Amway affiliates, Amway North America offers the opportunity for people to have a business of their own based on retailing products and sharing the opportunity with others who will do the same. Amway North America supports IBOs with a proven compensation plan, portfolios of quality products in health, beauty, and other consumer categories, plus merchandising materials, training, and education to help them be successful.  IBOs also are supported by communities of those who have already built successful AMWAY™ businesses.

Hearing about the Amway Opportunity means many things to many people. There are as many negative comments and entire websites devoted to Amway, as there are Amway IBO’s or Independant Business Owners who will defend the company and it’s practices until the sun doesn’t shine anymore.

The company has been described using descriptions such as being ‘cultish’ in nature, a pyramid scheme with brainwashing practices and other unfavorable labels, yet has managed to survive the test of time. Yet, for as many disgruntled former Amway distributors that are unhappy about the way the business opportunity turned out for them, there are numbers of current members who stand loyally by the company. It’s been noticed amongst the ranks of other MLM companies, that Amway has one of the most loyal customer and member bases in the industry. Not only has the company withstood the test of time, it’s been up against legal battles of all sorts and managed to continue operating and growing.

So what does the company sell anyway?

Best known for Health and Beauty, Amway North America features product lines that include: Vitamin and dietary supplements, one of the largest skincare and product lines in the world, energy drinks and home care products.

I remember at my first meeting back with my college buddies, the Amway Distributor did a cleaning test with a handkerchief and some cleaning solution called LOC. he dirtied the handkerchief with shoe polish, and showed how the LOC could clean up even that type of stain. Then he drank a cupfull of the stuff (LOC) to show how environmentally safe the product is. And by the way, the handkerchief came out spotless after soaking in the cleaner for just a matter of minutes. Wow! That was pretty impressive.

When that meeting was over, my friend who invited us gave us all a copy of a paperback book called, “The Magic of Thinking Big” by David Schwartz. It was one of the best books I’ve ever read and was probably the most important thing that came out of that Amway meeting for me.

I’d never read a Self Improvement book before, but there was something about the subject matter that really resonated with me. I kept that book with me for years and practiced the principles of success it laid out in it’s chapters.

As my personal story wound up, I ran into the Amway Opportunity again years after I graduated from college. I had just moved back to the U.S. after living abroad for almost 3 years. I started dating a great gal and discovered some Amway products in her parents garage. Turned out her father was an Amway Distributor. Well, I had to ask how things were going and before you know it I was seeing the business presentation all over again. Since I didn’t have a job yet after relocating back to the US, and I planned on seeing my hot gal friend as much as possible, it kinda made sense to jump in and give the business a GO.

In case you’re wondering if I’m currently an Amway Rep or IBO as they’re currently referred to, I’m not. Didn’t take me long to figure out the income wasn’t going to pay the bills for me right out of the gate. Don’t get me wrong here. I know that Amway has created millionaires, but the big bucks weren’t happening for me so it didn’t take long for me to realize I needed steady income.

The experience I had with my first business venture with the Amway Opportunity was an education to say the least.

Implementing marketing practices and learning to push out (Way out) of my comfort zone were two areas of my personal development that benefited from my Amway involvement. An entrepreneurial seed was born that drives me today.

Since then I’ve read countless books on self empowerment and mindset success. I’ve maintained a core belief system that the right attitude mixed with massive action and perseverance can move you towards accomplishing big goals and realizing dreams.

Since the first Amway meeting I attended,  I’ve developed an online marketing business (not Amway)and have made thousands of dollars implementing newer online marketing methods. I’ve also assisted many individuals in getting trained on how to market successfully leveraging the internet to generate great incomes for themselves. So whether you’re already an Amway IBO or looking to be one, (or you’re interested in a different opportunity) you’ll need some up-to-date tools and a system to leverage your lead generation.

The days of approaching people in the grocery store or malls to pitch them your business are over and done. Successful marketers learn how to leverage reaching prospects by the thousands with simple tools online. Successful marketers use tools to not only build their primary businesses, but to generate residual commissions while they grow there primary business. If you’d like to learn how you can accomplish this through a simple tool that pays commissions daily while you build your business, press the button that says ” For Access Click Now” to see how its done!

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